Alongside the trailer competition, the Festival has offered an exceptional forum for televisual creation. Artistic directors of TV channels in European and MENA countries have presented their best trailers and described their channel identity policies.
How do formats and trailers contribute to creating channel identity? How is this identity drawn up in relation to the mission of these channels ? Exchange of experiences among European and MENA (Middle East and North African) countries on the themes of programme promotion, channel identity policies and trailer creation.